Branding and visual identity


Global rebrand, brand campaigns and brand strategy

A historic rebrand of the Associated Press visual identity system after 166 years of being untouched. A global rollout over 230 bureaus worldwide, unifying all products under one masterbrand.

2011 Vision Awards

  • Overall Gold Award for "2012 Annual Report"

  • Placed in TOP 50 annual reports within the US

  • Placed in TOP 50 annual reports globally

2012 ARC Awards

  • Grand award - Cover Design

  • Gold for "2012 Annual Report" Cover Design

  • 4 Honours for "2012 Annual Report" Interior Design

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Branded content and campaign development

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Branding